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The consumer is changing everything: Joe Ferry

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Brightcove video ID: 
82809021001

Case study – Virgin Atlantic Airways

Joe Ferry, Head of Design, Virgin Atlantic Airways

How understanding the customer’s experience has led to innovative services that encourage more people to fly Virgin. 

Brightcove player ID: 
69609854001
Brightcove publisher ID: 
57825349001
Brightcove player width: 
640
Brightcove player height: 
320
Cue points: 
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12
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Cue point descriptions: 
Beginning of Joe Ferry's address
Exist by staying different
Using design to compete
Going above and beyond

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